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New Illinois Law Lets College Athletes Sign Endorsements

The move comes as roughly two dozen states have approved or are considering similar plans to allow student athletes to be compensated for their names, images and likenesses.

Posted: Jun 29, 2021 3:48 PM

College athletes will be able to make money on product endorsements and hire agents under a plan signed into law by Gov. J.B. Pritzker.

The move comes as roughly two dozen states have approved or are considering similar plans to allow student athletes to be compensated for their names, images and likenesses.

The Illinois law takes effect July 1.

While the NCAA has indicated that it would support allowing students athletes to profit from their name and image, it has lagged in changing its longtime rules.

Backers of the new law say it's about equity and autonomy for student athletes.

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Temperatures dipped back into the upper 30s and low 40s for many of us early this morning, marking our coldest start to a day in Evansville (where we fell to 41°) in more than a week. Fortunately, the chilly start to the day didn't mean that our afternoon would be a loss, it was anything but - in fact, after seeing temperature around 57° by our lunch hour, afternoon highs crept back into the mid to low 60s area-wide; we hit 63° in the River City - while that's still 2° shy of the norm for October 27th, we'll take a 3° increase over yesterday's high of 60°. The clear skies that allowed temperatures to climb as high as they did earlier on however, are on their way out as our next round of rainfall inches ever closer. The remainder of the evening ahead should remain dry, but isolated rainfall will return to the Tri-State as early as the overnight and predawn hours Thursday.
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