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Illinois Governor Launches $5M Mask Awareness Campaign

Illinois Governor JB Pritzker has launched a new $5 million mask awareness campaign that will encourage Illinoisans to wear face coverings in public via advertisements broadcasted on television, radio, billboards, and social media.

Posted: Aug 3, 2020 2:38 PM

Illinois Governor JB Pritzker on Monday launched a new $5 million awareness campaign to encourage Illinoisans to wear face coverings every time they're in public.

The campaign, dubbed the 'It Only Works If You Wear It' campaign, uses local information to advertise on broadcast and cable television, radio, billboards, and social media to the communities with the greatest risk from COVID-19.

“I’m proud to launch a new public awareness campaign today that has a straightforward message for Illinoisans: A mask is like anything that keeps us safe. It only works if you wear it,” said Governor JB Pritzker. “We’ve made so much progress since the beginning of this pandemic. Let’s protect that progress. This is our moment to pull together as families, friends, and neighbors. We’re all safer and stronger when we go all in, Illinois.”

The $5 million campaign will reach residents statewide in both English and Spanish, and like any other coronavirus-related expense, is reimbursable by the federal government.

Governor Pritzker introduced Illinois’ mask-wearing requirement on May 1, the same day Illinois moved into Phase 2 of its reopening, and called for a national mask mandate during testimony before the U.S. House of Representatives on July 8.

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Temperatures dipped back into the upper 30s and low 40s for many of us early this morning, marking our coldest start to a day in Evansville (where we fell to 41°) in more than a week. Fortunately, the chilly start to the day didn't mean that our afternoon would be a loss, it was anything but - in fact, after seeing temperature around 57° by our lunch hour, afternoon highs crept back into the mid to low 60s area-wide; we hit 63° in the River City - while that's still 2° shy of the norm for October 27th, we'll take a 3° increase over yesterday's high of 60°. The clear skies that allowed temperatures to climb as high as they did earlier on however, are on their way out as our next round of rainfall inches ever closer. The remainder of the evening ahead should remain dry, but isolated rainfall will return to the Tri-State as early as the overnight and predawn hours Thursday.
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